Thursday, March 31, 2011

Dove Campaign: Self-Esteem Fund

This commercial was shown during the 2006 Super Bowl to promote true beauty. To show that the media portrays the wrong image to young girls and show people in society what real beauty is.
<embed id=VideoPlayback src=http://video.google.com/googleplayer.swf?docid=1731400614466797113&hl=en&fs=true style=width:400px;height:326px allowFullScreen=true allowScriptAccess=always type=application/x-shockwave-flash> </embed>

"Campaign for Real Beauty”

Dove Campaign 
It’s featuring realistically-proportioned women proudly showing off their curves in plain white underwear
It has other commercials criticizing the industry for distorting our perception of beauty
Dove portrays real  beauty in a positive light
 http://www.dove.us/?dl=/features/videos/default.aspx%7Ccp-documentid=7049579%7Cvideo-id=1&source=shareBlogger

Monday, March 28, 2011

Solutions

Parents: 
    1. Demonstrate healthy eating and exercise habits on a regular basis.
    2. Limit the amount their children's exposure to television 
    3. The American Academy of Pediatrics’ suggests that children watch no more than 1 to 2 hours of quality TV per day, and that the parents watch it with them to discuss the content. 
Outside Help:
    1. Allowing children to receive the message from TV, magazines, and commercials that healthy snacks are the "cool" thing to be eating, instead of the junk food that is normally advertised. 
    2. The government needs to provide funds to give existing media-driven advertising campaigns to provide information to children about good nutrition, exercise, and healthy self-esteem. 
    3. Magazine editors need to find ways to incorporate average sized adults and teens in their publications in order to change the perspective of the ideal woman in society. 
http://ap.psychiatryonline.org/cgi/content/full/30/3/257

Sunday, March 27, 2011

What Adults Can Do

According to Instead of TV, three ways to avoid young girls from developing eating disorders:
1. Encourage and support their achievements and passions
2. Help young girls get in touch with reality
3. Focus on a healthy lifestyle